Public relations is the most cost-effective way to
drive sales, revenues and brand value. It also delivers
the highest return on investment. That’s why during an
economic downturn, it is more important than ever to
grab market share as competitors retreat and maintain
critical visibility. The sad fact, however, is that not
everyone who authorizes or influences PR budgets and
headcount always understands its value in tough times.
So, we are left searching for ways to do great things
for our companies with fewer resources. How can it be
done? Here’s a chance to learn what to do, straight from
the pros.
This event will provide meaningful ways to thrive—not
just survive—and provide clear strategies and tactics
that work.
Learn how to:
- Meet and exceed the expectations of executives and
audiences, despite dwindling resources;
- Use social media and creative programs to break through
a tough market...and out of doom-and-gloom headlines;
- Adapt to the changed climate, re-prioritize and
re-program your organization for SUCCESS by maximizing
the impact of your PR!
Panelists
- Patrick McNeil, Director of Public
Relations and Strategy, VSP
- Dave Saavedra, Director of Corporate
Communications, DST Output
- Bill Halldin, President, Halldin Public
Relations
- Moderated by Bob Shallit, Business
Columnist, Sacramento
Bee
Seating is limited to 100 attendees. Register early
to reserve your spot.
Panelist BiosPat
McNeil started with VSP Vision Care in 2003 and
currently acts as the Director of Public Relations and
Strategy for VSP Global. VSP is the largest
not-for-profit vision benefits and services provider in
the United States covering 55 million Americans. Since
acquiring Marchon Eyewear in 2008, VSP has become a $3.5
billion global entity now encompassing vision service
plans, global frame manufacturing, design and
distribution, practice management software and
technology and production processes, services and
logistics. In addition to the five members comprising
the public relations team, two external agencies support
the public relations needs for VSP Global. Prior to
joining VSP, Pat worked at the local public relations
agency, Perry Communications Group, Inc.
Dave Saavedra conducts marketing
communications and media relations at DST Output, a
provider of print and electronic statement and billing
output solutions. He also has a diverse background
working in public affairs, public relations, and
corporate communications for state agencies,
associations and private companies. Dave graduated from
the Reynolds School of Journalism at the University of
Nevada.
Bill Halldin is the President of
Halldin Public Relations and brings a wealth of
experience to clients who need clear advice on critical
communications issues. Drawing on a 25-year background
in corporate and government public relations as well as
journalism, he specializes in media relations consulting
for corporations and government agencies. Bill helps
clients communicate often-complicated information
clearly and effectively to the media. Bill earned a
Bachelor’s degree in journalism from Northwestern
University in 1984 and a Master’s in Business
Administration with a marketing focus from Yale
University in 1991. Bill was also named Sacramento PR
Professional of the year in May 2010.
Bob Shallit serves as the Business
Columnist and a Twenty-eight year veteran at the
Sacramento Bee now writing a three-times-a-week column
that includes bite-sized takes on new deals, trends,
interesting people and, a bit of humor. The column has
been running eight years and prior to his current role
as a columnist, he served as the Business Editor for the
Sacramento Bee.
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