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Please RSVP by February 24, 2003
Let's face it. Starting a business is tough. You have to build a client base, hire employees, and find office space. There are plenty of challenges, but the two that many entrepreneurs find most daunting are finding the first customer and raising start-up capital. Often described by investors as an 'acid test', the task of finding the first customer is extremely challenging to say the least.
Gone are the days of pitching investors with hot new technology ideas. Today, entrepreneurs are much more likely to dive into their own pockets and hunker down for a battle to start up and stay alive. But even if you find a source for funding your business, how do you address the challenge of finding a paying customer?
Join one of today's most prolific serial entrepreneurs — K. B. Chandrasekhar current CEO and co-founder of Jamcracker — who also founded two other wildly successful startups — Exodus Communication and Fouress Software as he shares his secret of finding the first customer for your new venture or your new product.
- How do you address the 'stability' factor for a startup?
- How do you make CIOs buy from a startup?
- How to go about finding the perfect partner to work with?
- What is different about finding a new customer for a new product launched by your existing business?
- Who owns IP? What if the customer is looking to get things given away'?
- How much influence should you let your first customer have on your product roadmap?
- How to win the customer while not becoming the development arm of their company?
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