Whether your are a startup, mid sized or an established company, your ability to drive revenue and go-to-market better than your competition is tied to having a solid business development and partnering strategy as part of your overall business or operating plan. This is true for hardware companies, software developers, or solution providers and this cuts across all industries and markets.
We've put together a panel of experts who will share their knowledge, techniques and insights you can use to help your company achieve its business development and partnering goals. Part "art" and part "science", you’ll enjoy hearing about their diverse personal and industry perspectives on what works...and what doesn't in driving revenue and growing your market share. Join TechCoire on June 26th and learn some "best practices" that you can consider implementing to increase your sales execution.
Key Discussion Topics:
- How does having a business development strategy enable better sales execution?
- Why should you partner?
- What makes a partnership "strategic" to your organization?
- How do you select your ideal partner?
- What are some best practices to consider, and what are some worst practices to stay away from?
Panelists:
- Kurt Magdanz, Director – Genesys Labs
- Bob Kron, Sr. Manager of Americas Channel Marketing at NVIDIA.
- Ron Acker, Vice President of Strategic Alliances, KXEN
- Mike Agron, Agron Business Development, Moderator
 Bob Kron, Americas Channel Marketing, NVIDIA
Bob Kron currently leads the Americas Channel Marketing organization at NVIDIA, the world leader in visual computing technologies. Throughout his 25+ year history with premier technology companies, including Apple, Adaptec and Plantronics, Bob has consistently developed and managed successful channel organizations, achieving numerous awards and recognition along the way. Bob has a broad range of channel knowledge, with a background in the VAR, SI, System Builder and and OEM channels, as well as his success in consumer channels, including retail and ecommerce. His industry knowledge includes computer hardware, broadband services, and semiconductors.
 Kurt Magdanz, Director of Business Development, Genesys Labs
Kurt has over 15 years in the high-technology software and services industry. Kurt is Director of Business Development at Genesys Labs where he is responsible for establishing commercial inbound OEM/resell deals as well as corporate development and mergers and acquisitions. Prior to Genesys, Kurt worked at Oracle Corporation where he initiate, built and led several high-impact reseller and strategic alliances over 9 years with the company.
 Ron Acker, Vice President of Strategic Alliances, KXEN
Ron Acker, is Vice President, Strategic Alliances of KXEN, a bay area and global software company that enables selected software vendors, technology providers, and solution consultants to add world-class data mining capabilities to their product and service portfolios. Mr. Acker brings over 12 years of industry experience with successful enterprise software firms to lead KXEN's OEM sales and alliances efforts. Prior to joining KXEN, Acker held business development positions at DemandTec, Fair Isaac, and ILOG where he brokered and managed alliances with leading software and system integrator firms such as Accenture, IBM, and Oracle. Acker holds a Masters in Government Administration from the University of Pennsylvania and a Bachelor's in Foreign Service & International Politics from Pennsylvania State University. He currently serves on the board of the Silicon Valley chapter of the Association of Strategic Alliance Professionals.
 Mike Agron, Principal, AGRON Business Development
Mike Agron is the Principal AGRON Business Development , a California-based consultancy, to address a need in the technology sector to improve sales execution through proven business development and partnering strategies. With a 25-year history at leading technology hardware and software firms (Apple, Oracle, MapInfo and deCarta), he has been recognized for his best practices in both the private and public sectors across multiple enterprise solutions (e.g. BI, CRM, GIS, LBS, Field Service Management, etc.) and markets (e.g. Telecommunications, Insurance, Retail, State and Local Government, etc.). Most recently, Mike was Vice President of Business Development and a member of the executive management team for deCarta, a privately-held LBS (location-based services) company that had alliances with industry leaders including Google Maps, Zillow.com, Hotels.com, Verizon and Sprint. He has also worked in the trenches and led global business development, channel, and partner sales teams that managed VARs, SIs, ISVs and OEMs. He is also an accomplished speaker and producer of executive forums, partner conferences, and webinars. For more info go to agronbizdev.com
Non-refundable registration - $60 includes 1 free
drink ticket
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